He had command.
He was a poet considered by some as an “incarnation of literary correctness in the English-speaking world.”
His name is T.S. Eliot. And he used his command of words to shape the emotions and feelings of readers.
Interestingly, a different Elliott did the opposite. He harnessed emotions and feelings to shape his command of markets.
The winter evening settles down
With smell of steaks in passageways.
The burnt-out ends of smoky days.
And now a gusty shower wraps
The grimy scraps
Of withered leaves about your feet
And newspapers from vacant lots;
The showers beat
On broken blinds and chimney-pots,
And at the corner of the street
A lonely cab-horse steams and stamps.
And then the lighting of the lamps.
-T.S. Eliot, an excerpt from Preludes